How Excited Are We?
Today is D Day. London Fashion Week is finally here. After following New York Fashion week via the internet, TV, Twitter, Facebook, our favourite fashion blogs and every other form of communication imaginative… it’s now our turn. London is celebrating. Just take a look at the London Underground posters commissioned by Elle and open any newspaper or magazine. This is our time. It’s a time for us Brits to rule and show the world we are the leaders of fashion. It’s a time for colour, glamour, grandeur, style and creativity.
This Year is Special
London Fashion Week has always been special. As an aspiring design student at The London College of Fashion it was always THE highlight of my year, and still is. Back then I dreamt of sharing a catwalk with Vivienne Westwood and having Supermodels sashay down the runway in my creations, but it was always the excitement of discovering new inspirations and new talent that gave London the edge.
This year, our favourite designers have come home to roost to honour London Fashion Week’s 25th birthday. We welcome back Matthew Williamson, Burberry Prorsum, Pringle of Scotland, Jonathan Saunders and Antonio Berardi, whose incredible talents and coveted creations will appear alongside Brit favourites Vivienne Westwood Red Label, Nicole Fahri, Betty Jackson and Paul Smith.
I am particularly excited about seeing what Mulberry and Temperley London are dishing up for 2010 (I confess I am an addict when it comes to these two labels) and will be keeping a firm eye on the young up-and-coming hot designers for which London is famous – Richard Nicoll, Marios Schwab, Christopher Kane and Mark Fast.
But who will be seated in the front rows and what will they be wearing? For the next week there will be no escaping British fashion 24/7… and for that we are delighted.
Get Tuned In
If you’re a LFW novice, The Times Who’s Who list will give you a lowdown of the hottest names on the hotbed of London Fashion. Tune into Vogue.com for the schedule and following live streams of the shows at F-Tape. Their Twitter feed is pretty great as well. But for ultimate drool and up to the minute catwalk reports, there is no place better for direct news than the British Fashion Council’s London Fashion Week TV or their new London Fashion Week Blackberry application.
Farewell to The London Paper
Sadly we shan’t be getting updates from The London Paper, whose fashion pages have brought us images of real Londoners in all their street style glory for the last three years. Today is their last issue and I shall miss it. Travelling on the tube (albeit a rare occurence) will never be the same again.
Cool Brittania
It is going to be a week to remember for British fashion. Nostalgic at 25 years? Definitely. Just reading the tributes from designers and the Telegraph’s trip down memory lane of a history of this most fashionable last quarter of a century makes me proud to be British.



