Last year Elizabeth Hurley opened her very first standalone boutique in the world. A pop up boutique at Bicester Village with a beachwear collection that was so fabulous and flattering, it saw me through quite a few summer and winter sunshine escapes.

Just in time for the summer, (and almost enough time to get bikini body beautiful), Bicester Village once again is home to Elizabeth Hurley Beach.

The 2010 beachwear collection is exciting, using intricate embroidery and embellishments on bright prints. If you need an excuse to get down to the gym and shape up, this fabulous range of bikinis, kaftans and accessories should be enough of an inspiration. There is also a wonderful range of beachwear for kids, some glorious sunhats, stylish sunglasses and resort jewellery. I particularly love the scented candles.

If you happen to be in Europe and in need of a new bikini, Elizabeth Hurley Beach is also available this year at Kildare Village near Dublin and Ingolstadt Village, Munich and will be opening in May at La Roca Village, Barcelona.

Watch the video Elizabeth Hurley Beach at Bicester Village for some fantastic bikini hints and tips from Elizabeth.