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London to Bicester Village in Style

July 26th, 2010 by Jenny Pashkova

Jenny Pashkova graduated from London College of Fashion with a journalism degree in 2005 and is a freelance features writer. Jenny has written for Dazed, Vogue, The Independent and Intersection magazine.  
Jenny recently visited Bicester Village for the first time on the Shopping Express, our new coach service from Central London.

Shopping Express

First of all, one thing off my chest. I am a Bicester Village convert. Any preconceptions, any pre-formed opinions and impressions should be left at the bus terminal.

Once on the Shopping Express from the Edgware Road stop, the coach was a smooth and stress-free journey straight to the Village. Plus, for the time-keeping fashionista, the bus departed on the dot to schedule!

When I arrived at Bicester Village, I thought I had entered another universe, where everything was cute, neat and came in small packages. All my favourite brands were there, presented in petite boutiques. My eyes rolled like marbles at all the stores that I literally didn’t know where to begin. I had four solid hours to shop, which seemed like almost too much, but little did I know that I would actually have a mad panic to make it back on the bus on time, shopping bags in tact.

I loved the mix of high-street to high-fashion. I also came across brands that I was pleasantly surprised to find, such as Joseph and Pascal, my favourite jeweller, which has since been bought by Annoushka.

I was so spoilt for choice. I wanted something from Nicole Farhi. I also wanted something from Reiss. In the end I settled on a pair of beautiful classic patent black flats from Furla and hopsack-linen flares from Hobbs. It’s not all about bygone season’s throwbacks here. Bicester Village is for classic apparel veterans and the bold and brave alike.