The weather this morning may have been typically British and somewhat dull but the sight of the neon pink telephone box that flags the entrance to the latest pop-up boutique to grace the walkways of Bicester Village was a cheery sight.

Yes today was D-day, or BDC day as the team have been calling it; the much anticipated launch of the British Designer Collective, a joint venture with the British Fashion Council and an emporium of Britain’s most talented designers this century has seen

As we eagerly awaited the arrival of the very lovely Thandie Newton and the British Fashion Council’s Harold Tillman we drank champagne, mingled with press and our favourite fashion bloggers, and chatted with some of the hottest names in fashion who are featured in the boutique; Alice Stone, the creative force behind Lily and Lionel whose scarves are favoured by A-listers, design duo  Felder Felder, London Fashion Week favourite Jean-Pierre Braganza, Holly Fulton whose geometric patterned designs has the fash pack bewitched – It was wonderful to have them all here.

During her speech, Thandie Newton, dressed in a primrose yellow dress by Jonathan Saunders and Georgina Goodman heels from the boutique’s collections, described the British Designer Collective as a “Disneyland for Cinderella’s”. As we swooned over rail upon of rail of design must-have’s it was easy to see why. Quirky accessories from Elvis & Kresse and luxurious scarves from Jane Carr sat alongside androgynous ready-to-wear from Todd Lynn, sequined knitwear from Markus Lupfer, designs by London cult label Preen, print dresses from Emma Cook, Richard Nicoll’s tailoring, Goat, whose designs are favoured by Victoria Beckham and incredible pieces from Felicity Brown, tipped as London’s next big thing at Fashion East.

Gushing over row upon row of the most amazing shoes from Lara Bohinc, Georgina Goodman and Marios Schwab, and glimpsing into the glass cases of Fiona Paxton’s beautiful hand-beaded jewellery and eclectic costume jewellery by Mawi it was clear to everyone there that this 2011 British Designer Collective pop up boutique had an energy symbiotic of the mood du jour, offering luxury at affordable prices by some of London’s most sought-after, new generation of designers.

As with all pop-ups, time is limited. So, if you’re a savvy shopper looking to pick up previous seasons’ collections from the freshest brands in British fashion then make a note in your diary to visit the British Designer Collective boutique before the beginning of May…as Liberty London Girl tweeted as she left the launch “Run, don’t walk to Bicester Village for the BFC British Designer Collective”