The La Perla boutique (below), our latest addition, opened the week I returned from La Biennale di Venezia (above).  Venice’s renowned international art exhibition — 77 countries in their own pavillions & 99 independent artists — quenched my thirst for all things artistic. The experience has stimulated my creative glands. I now see my own workplace as an art exhibition in retail fashion.

La Perla’s lingerie, intimates, beachwear, and accessories come in a plethora of colours, textures, and fabrics.  Its presentation resembles that of an innovative art gallery, revealing creative designs that suit the practical desires of the busy modern woman. For example, a matching stretch lace set — a La Perla classic from the 70s — offers both ease and self-assurance of movement while preserving its sensual and artistic flavour.

This multi-faceted description merely scratches the surface to understanding the inner thoughts of the modern woman. The Denmark and the Nordic Countries Pavillions at the Biennale (above) expose the family dramas that happen behind closed doors to fictional inhabitants in the Ingmar Bergman-style household. In this instance, 21st-century intimates and its undisclosed domestic politics assume another level of significance.

Thus, it emerges: Clothing — or in this case, the lack thereof — generates more stories than one would expect.

The La Perla boutique at Bicester Village offers discounts up to 70% off the recommended retail price. Items range from Bras (£109 reduced to £32.50) to Knickers (£70 reduced to £21) to Bikini top & bottom (£168 reduced now to £63) .