Dear friend,
I hope this letter finds you well and, like me, in fine spirits.
Writing these words makes me think back to how it all started for me. You see, back when I opened my first store in Glasgow, I made it my business to know my customers by name and to see to their every need.
These days, it’s impossible to know all my customers personally, but I’m proud to say that, from Manchester to Manhattan, Hong Kong to Las Vegas, the name ‘Ted Baker’ still remains synonymous with unparalleled customer service and – of course – stylish clothing with a clear focus on quality and unwavering attention to detail.
That’s why I am proud to take this opportunity to invite you to join me at the opening of my splendid new store in Bicester Village from the 22– 25 September 2011.
While you will, of course, be able to shop my autumn/winter collection which offers an explosion of playful detailing, tactile fabrics, and vivid colours, you’ll also have the chance to soak up my new store’s sumptuous new interior, enjoy a quick game of crazy golf, and take part in my marvelous competition to win a £250 shopping spree and exclusive trip to Waddesdon Manor.
And if that wasn’t enough, we’ll have complimentary gifts to give away and some delicious nibbles and refreshments, thanks to my good friends at Mary’s Tea Parties and The Travelling Gin Company.
Some say that looking after my customers like this is unnecessary. I say that this is how we do things at Ted Baker – always have, always will.
I look forward to seeing you there.
With my very best wishes,
Ted


















